The latest processors are smart enough to do the transcription part themselves. This means the data used by Amazon’s servers is a transcription of what you say, not the actual recording. Some of the latest Amazon Echo units, including the Echo Show 10 and Echo 4th Generation also offer the option of on-device audio processing. You will know when Alexa is recording and sending your request because a blue light indicator appears or an audio tone sounds. No audio is stored or sent to the cloud unless the device detects the wake word (or Alexa is activated by pressing a button). When you activate Alexa by saying the wake work or pressing the button on your Alexa smart speakers, a recording is sent to Amazon’s cloud, where it is processed with other information to formulate a response.įor example, when you request “Alexa, play top hits on Amazon Music,” Alexa uses the recordings of your request and information from Amazon Music to play top hits.
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What does the device record and when is it supposed to record? Here's a look at what Amazon does when you say one of Alexa's magic words. Its line-up is huge and filled with Echo products cheap enough to be bought on a whim, particularly during Amazon’s regular sales.Īmazon created the Alexa Privacy Hub to enlighten users and help alleviate privacy concerns. We’re going to take you through what happens when you interact with Amazon, Google and Apple smart speakers and smart displays.Īmazon is the dominant maker of smart speakers, accounting for around 70% of devices sold to date in the US. Otherwise how would they hear you say an “Alexa” or “OK, Google” wake word? You let these devices into your home and they are, in at least a very limited sense, listening all the time. While much of this is no different to what happens when you search Google or look up prices for products on Amazon, smart speaker privacy can feel different.
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However, each request passes through the respective company’s servers, and may be stored there or used to build up an ad profile that determines the adverts you see online, or in apps. They let to do plenty of things more quickly than you might manage with a phone, like playing a favorite Spotify playlist, setting an alarm or a reminder. If you're new to the world of smart speakers and digital assistants, it’s good to know what you’ve signed up for.Īmazon Echo, Apple HomePod and Google Nest speakers are well beyond the gimmick stage.
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An estimated 35% of US adults now own a smart speaker.